Adobe Launch & Analytics Specialist

Job Summary :

We are looking for a skilled Adobe Launch & Adobe Analytics Specialist to manage and optimize digital tracking, tagging, and analytics implementation. The ideal candidate will have strong hands-on experience with Adobe Experience Platform Launch and Adobe Analytics, enabling data-driven insights and enhancing digital experiences.

Key Responsibilities :

- Configure and maintain tracking solutions in Adobe Analytics

- Design and validate data layer architecture for accurate tracking

- Develop and deploy rules, extensions, and data elements in Launch

- Create and manage reports, dashboards, and segments in Adobe Analytics

- Perform debugging using tools like browser dev tools, Adobe debugger

- Ensure data accuracy, governance, and compliance (GDPR, etc.)

- Analyze user behavior and provide actionable insights

Required Skills & Qualifications :

- 7 years of experience in digital analytics implementation

- Strong hands-on experience with :

- Adobe Launch (Tag Management)

- Adobe Analytics (Reports & Workspace)

Good understanding of :

- JavaScript, HTML, CSS

- Data Layer concepts

- Experience with debugging tools (Adobe Experience Cloud Debugger, Chrome DevTools)

- Knowledge of web technologies and tracking methodologies

- Experience with Google Tag Manager is a plus

- Familiarity with APIs and data integrations

Preferred Qualifications :

- Experience with Adobe Experience Platform

- Exposure to A/B testing tools (Adobe Target, Optimizely)

- Understanding of customer journey analytics

Key Competencies :

- Strong analytical and problem-solving skills

- Attention to detail and data accuracy

- Good communication and stakeholder management

- Ability to work in Agile environments