Job Summary :

We are seeking a highly skilled Techno-Functional Adobe Experience Cloud professional with 810 years of experience to drive digital transformation initiatives across customer experience, content supply chain, and marketing automation.

This role requires a strong blend of business process understanding, solution architecture, and hands-on expertise across Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (AEP), AEM Assets, Adobe Workfront, and Adobe GenStudio.

The ideal candidate will collaborate with business, marketing, and IT teams to design, implement, and optimize end-to-end customer journeys and content operations leveraging the Adobe ecosystem.

Key Responsibilities :

1. Solution Design & Architecture :

- Translate business requirements into scalable Adobe Experience Cloud solutions and design integrated architectures across Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (AEP), AEM Assets (DAM), Adobe Workfront & Adobe GenStudio.

- Define data flows, system integrations, and journey orchestration frameworks.

- Build robust content supply chain models aligned with marketing needs.

2. Customer Journey & Personalization (AJO) :

- Design and implement real-time customer journeys and orchestration flows.

- Configure triggers, decisioning rules, and personalization strategies.

- Enable multi-channel engagement across email, SMS, web, and push notifications.

- Optimize journey performance through segmentation, experimentation, and analytics.

3. Customer Data Platform (AEP / Real-Time CDP) :

- Define and implement unified customer profiles by integrating multiple data sources.

- Drive identity resolution, audience segmentation, and activation strategies.

- Enable personalization use cases such as Campaign targeting, Behavioral segmentation & Real-time activation.

- Ensure data quality, governance, and compliance.

4. AEM Assets & Content Supply Chain :

- Manage and optimize digital asset lifecycle within AEM Assets (DAM).

- Design content governance and reuse frameworks.

- Enable asset performance tracking and connect assets to campaign effectiveness.

- Collaborate with content, UX, and marketing teams to streamline workflows.

5. Workfront (Marketing Operations) :

- Drive implementation and optimization of Adobe Workfront for campaign planning.

- Define and automate marketing workflows and approval processes.

- Improve operational efficiency and campaign lifecycle management.

- Integrate Workfront with AEM and Adobe Experience Cloud tools.

6. GenStudio & AI-led Content Innovation :

- Support adoption of Adobe GenStudio and AI-driven content creation.

- Identify use cases for :

1. Performance marketing

2. Automated content generation

3. Personalization at scale

- Collaborate with marketing teams for AI-enabled campaign optimization.

7. Integration & Enterprise Architecture :

- Design integration between Adobe platforms and enterprise systems including CRM (Salesforce / Dynamics), SAP & eCommerce platforms.

- Ensure alignment with enterprise architecture, data governance, and security policies.

1. Work with engineering teams on APIs, Middleware & Cloud deployments (Azure/AWS/GCP).

8. Stakeholder Engagement & Leadership :

- Act as a bridge between business, marketing, and technical teams.

- Conduct workshops, requirement gathering, and solution demos.

- Provide thought leadership on Adobe ecosystem best practices.

- Drive roadmap alignment and continuous improvement initiatives.