Description :

About the Role :

We are looking for an experienced Adobe Campaign Developer to design, develop, and optimize personalized marketing campaigns. The ideal candidate will have strong expertise in Adobe Campaign, email template development, and campaign execution, along with a solid understanding of frontend technologies.

Key Responsibilities :

- Design, develop, and execute marketing campaigns using Adobe Campaign (Classic/Standard).

- Build workflows, data schemas, and campaign logic for targeted communication.

- Manage campaign execution, monitoring, and optimization.

- Develop responsive and dynamic email templates using HTML/CSS.

- Ensure cross-browser and cross-device compatibility.

- Implement personalization and dynamic content within campaigns.

- Work with customer data, segmentation, and targeting strategies.

- Integrate Adobe Campaign with external systems via APIs, FTP, or other connectors.

- Handle data imports, exports, and campaign data management.

- Write and execute unit test cases for campaign workflows and templates.

- Perform end-to-end testing of campaigns before deployment.

- Troubleshoot and resolve campaign-related issues.

- Collaborate with marketing, design, and analytics teams.

- Optimize campaign performance based on KPIs and insights.

- Ensure best practices in campaign delivery and compliance.

Required Skills & Qualifications :

- 7+ years of overall experience with strong expertise in Adobe Campaign Development.

- Hands-on experience with Adobe Campaign Classic or Standard.

- Strong knowledge of HTML, CSS for email template development.

- Experience in writing unit test cases and performing QA for campaigns.

- Understanding of campaign workflows, targeting, and segmentation.

- Good knowledge of SQL and data handling.

- Strong debugging and problem-solving skills