Adobe Analytics Tealium Professional

Skills and Qualifications :

- 4 to 10 years of experience in digital analytics or related field.

- Proficiency in Adobe Analytics and Tealium with hands-on experience in implementation.

- Strong understanding of web analytics concepts and methodologies.

- Experience with JavaScript and HTML for tagging and data layer setup.

- Ability to interpret complex data sets and translate them into actionable strategies.

- Familiarity with A/B testing and optimization techniques.

- Excellent problem-solving skills and attention to detail.

- Strong communication and collaboration skills to work effectively in a team environment.

Key Responsibilities :

- Architect and deploy robust data tracking solutions using Tealium IQ and AudienceStream to ensure accurate capture of user interactions across web and mobile platforms.

- Configure Adobe Analytics suites to translate raw event data into meaningful business metrics that support strategic decision-making.

- Integrate Adobe Experience Platform (AEP) components to unify customer profiles and enable personalized, real-time engagement strategies.

- Develop and maintain custom SDK implementations to bridge gaps in data collection across diverse digital environments.

- Troubleshoot complex data discrepancies by performing deep-dive audits of tag configurations and server-side data flows.

- Collaborate with Java developers to ensure seamless integration between backend services and frontend analytics tracking layers.

- Manage end-to-end Adobe Campaign workflows to ensure marketing automation efforts are fueled by high-quality, segmented audience data.