IITM Pravartak | Business and Marketing Analytics with AI Tools

The Business and Marketing Analytics with AI Tools program by GUVI, supported by IITM Pravartak Technologies Foundation (IIT Madras), equips learners with in-demand skills in data analytics, digital marketing, and AI-powered tools like ChatGPT. Designed to meet the evolving needs of the digital world, the program blends data-driven decision-making, campaign design, and business insights with expert mentorship, live online classes, hands-on projects, interview preparation, certification, and placement guidance. By combining academic excellence with industry relevance, this course prepares learners to become future-ready professionals capable of driving impactful business and marketing decisions.

Programme Summary:

• This program is designed to provide both fundamental and Proficient knowledge in Business and Marketing Analytics, equipping learners with the core concepts and skills needed to succeed in the field.
• Master the Fundamentals of Project Management and AI Tools.
• Expertise in Business Data Analytics & Predictions.
• Solid Foundation in Data-driven Business Methodologies.
• Hands On Experience on Tools like: Excel, SQL, PowerBI, Tableau, JIRA, SCRUM, WordPress CMS, Yoast & RankMath Plugins, SEMRUSH, Google Analytics (GA4), ChatGPT, Google Looker Studio etc.

About HCL GUVI:

We're the only industry-backed EdTech platform, part of the HCL Group, and incubated by IIT Madras & IIM Ahmedabad. Proud holders of 2 Guinness World Records for upskilling the maximum learners in 24 hours.

Why HCL GUVI Zen Classes?

• Industry-Focused Curriculum - Learn what companies actually want.
• 10+ Real Projects - Build industry-grade, job-ready work.
• Expert-Led Classes - Learn directly from industry professionals.
• Resume & Portfolio Boost - Showcase skills that stand out.
• 1:1 Doubt Support - Get personal guidance whenever needed.
• Mock Interviews + Soft Skills - Crack jobs with confidence.
• 1000+ Hiring Partners - Unlock endless career opportunities.