IIM Nagpur | Post Graduate Certificate Programme in Product & Brand Management
Fee
INR 1,75,000 + GST
Experience
2 - 30 Years
Duration
10 Months
Delivery Method
Blended- Online
Programme Overview:
- Immerse yourself in the art of end-to-end product management, finely tuned to both customer needs and strategic business objectives, through IIM Nagpur's PG Certificate in Product & Brand Management. Tailored for discerning executives, this meticulously crafted programme envisions you as a strategic navigator, skilfully weaving through the intricate tapestry of product strategy-a linchpin for corporate expansion.
- Designed for mid to senior-level professionals, the interdisciplinary curriculum spans cross-functional roles, creating a dynamic ecosystem for executives aiming to cultivate a strategic mindset centered on product strategy.
- Delve into fundamental concepts of product management and branding, mastering the crafting of products that resonate with customer needs, create value, and stand out in the competitive landscape.
- The comprehensive curriculum encompasses building and managing robust brands, establishing brand equity, and devising strategies aligned with business objectives.n Explore essential topics including New Product Development, Go-to-Market Strategies, Design Thinking, Brand Building, Product Line Analysis, Extensions, Brand Lifecycle Management, and leveraging branding for contemporary product marketing in today's market conditions.
- Equip yourself with unparalleled insights and practical skills, setting the stage for your triumph in the realm of Product Management.
Programme Highlights:
- Learn from industry experts in product management
- Certificate of completion from IIM Nagpur
- Live classes from highly experienced faculty from IIM Nagpur
- 3-day campus immersion
- Executive Alumni status-IIM Nagpur
- Peer networking opportunities
Key Learning Objectives:
- Grasp Key Concepts in Product Management and Budget Essentials
- Craft customer centric products add value and differentiate
- Develop string brands, equity and strategic support
- Explore new product development, go-to-marketing and brand building
- Implement Strategies: Product line extension, brand lifecycle management
- Leverage branding for product marketing in current market conditions
Desired Candidate Profile
- Bachelor's Degree (any specialization)/ Diploma 10+2+3 with a minimum 50% aggregate marks from a recognized university.
- Minimum 2 years of work experience.
Course Modules
Product Management Modules
MODULE 1 Product Management Foundations
- Introduction to Product Management
- Product documentation (PRD, BRD, MRD)
- Market research for Product management (Qualitative vs Quantitative Research)
- Product frameworks (AIDA, ACPRA, AARRR)
MODULE 2 Product Development & Innovation
- Customer-Centric Product Design
- Design Thinking & Innovation
- Product prioritization (KANO, RICE, MOSCoW, Value - effort frameworks)
- Designing Prototypes, MVPs, Product testing
- Product Development Process
- Digital product development (Developing user flow, Wireframes, Mockups)
- New Product Development
- UX Design
MODULE 3 Strategic Aspect of Product Management
- Introduction to Product Strategy
- IPR and Legal Aspects of Product Development
- Agile Product Management, MVP, And MDP
- Alfor product workflow management
- Digital Product Management
- Vibe Coding [Figma make Firebase Studio]
MODULE 4 Product Lifecycle Management
- Product Launch, Pricing, KPPs, Heatmap and Sales Strategies
- Product analytics & Introduction to Product Management tools
- Product Distribution and Support
- Go-To-Market (GTM) Strategies
Brand Management Modules
MODULE 1 Foundation of Brand Management
- Brands and Brand Management
- Brand Strategy
- Brand Elements
MODULE 2 Brand Building in Digital Age
- Brand Loyalty and Brand Positioning
- Media Environment of Branding
- Value and Branding
- E-commerce and Branding
- Branding in the Digital Era
MODULE 3 Building Successful Brands
- Integrated Marketing for creating Successful Brands
- Measuring Brand Equity
- Managing Brand Performance
You may be contacted by the course provider
