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Senior Associate - Web Analyst About Grant Thornton : Grant Thornton is a dynamic global organization of 52,000 people serving clients in more than 135 countries, we havethe agility and focus it takes to be a leader. Founded in Chicago in 1924, Grant Thornton LLP (Grant Thornton) is a U.S. member firm of Grant Thornton International Ltd., one of the worlds leading organizations of independent audit, tax, and advisory firms. About GT INDUS : GT INDUS is GT US's global in-house center. Situated in Bangalore and Kolkata, it has over 1,000 professionals inTax, Audit, Advisory, Client Services, and Enabling Functions. Marketing : The Grant Thornton INDUS Marketing team is a strongly integrated extension of the U.S. firms Marketing team. Our team seamlessly aligns with the firms growth objectives and supports a full-funnel strategy connecting various touchpoints in the buyers lifecycle. The Marketing team comprises campaigns, creative, digital, brand and content, and sponsorship support. Our team helps drive sales growth by improving access to quality information to meet our clients needs. We also help enable the firms growth and revenue generation efforts through account, regional and pursuits marketing. Grant Thornton succeeds when we bring all parts of the firm together to serve our clients. By developing client relationships at the local level, bringing relevant industry insights, and proposing the right solutions for our clients business challenges, we grow the firm and keep our business strong. Location : Bangalore, India. Position Summary : We are looking for a skilled Web Analyst with a focus on Adobe Analytics to join our digital marketing team. The ideal candidate will be responsible for analyzing web traffic, user behavior, and performance data to provide insights that will guide business decisions. They will work closely as a trusted resource to our website team and within our digital analytics team as a subject matter expert. This role is essential to driving data-driven strategies and ensuring our online presence meets our business goals. Skills : - Technical skills : Strong understanding of web technologies, data layers, HTML, JavaScript, and tag management systems (e.g., Adobe Launch, Tealium) - Analytical skills : Excellent analytical skills with the ability to interpret data, identify trends, and make data driven recommendations, fluent in SQL - Tools & platforms : Experience with other analytics tools such as Google Analytics, as well as data visualization platforms like Tableau or Power BI, is a plus - Communication : Strong written and verbal communication skills to clearly present findings and insights to non-technical stakeholders - Problem-Solving : Ability to troubleshoot and resolve data-related issues effectively - Attention to Detail : High level of attention to detail and a passion for accuracy in data analysis and reporting - Advanced proficiency within digital marketing landscape critical : well-rounded knowledge of analytics & data within the major players (Google, Adobe, Meta, Microsoft) across web, MA/email, social, webcast and paid media - Bonus for expertise in any of the systems/ skills below : 1. Marketo, Microsoft Dynamics CRM 2. Experience with setting up marketing attribution/ROI reporting, particularly within the digital marketing landscape - Strong written and verbal communication skills - Advanced proficiency in Excel, good PowerPoint skills Key Responsibilities : - Data Analysis : Utilize Adobe Analytics to analyze web traffic, user engagement, and site performance metrics to identify trends and areas for improvement - Reporting : Create comprehensive reports and dashboards that communicate key insights to stakeholders, including actionable recommendations for optimization - Data Integration : Work with cross-functional teams to ensure Adobe Analytics is correctly implemented and integrated with other data platforms and tools - Tag Management : Manage and oversee the implementation of tracking codes and tags using Adobe Launch or other tag management solutions to ensure accurate data collection - Campaign Performance : Monitor and evaluate the performance of digital marketing campaigns, providing insights on conversion rates, user engagement, and ROI - Segmentation : Develop audience segments for personalized marketing strategies based on user behavior and demographic data - Testing & Optimization : Support A/B and multivariate testing efforts to optimize website performance and enhance user experience - Troubleshooting : Identify and resolve data discrepancies or issues within Adobe Analytics to ensure data integrity - Collaboration and Communication : 1. Collaborate with cross-functional teams to gather requirements and understand business needs 2. Communicate effectively with stakeholders to present findings and recommendations 3. Provide training and support to end-users on utilizing PowerBI dashboards and reports effectively Experience : - 3- 5 years of experience in web analytics, specifically with Adobe Analytics (formerly known as Omniture Site Catalyst) Qualification : - Bachelors degree in computer science, Information Systems, or related field - Adobe Analytics certification - Experience with SQL - Understanding of SEO, SEM, and digital marketing concepts - Knowledge of other Adobe Experience Cloud products like Adobe Target or Adobe Audience Manager

Bangalore

Grant Thornton - Senior Associate - Web Analytics (3-6 yrs)

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