Brainlabs - Analytics Implementation Engineer

We are looking for a passionate and energetic Analytics Implementation Engineer to join our Data Analytics (Data Platforms and Infrastructure) department. The candidate will use Google Tag Manager to implement Google Analytics 4 (GA4) and marketing tags for clients, collecting user behavioral data. The role involves both server-side and client-side implementation, validation and auditing, requirement gathering, and managing solution design reference documentation

Responsibilities :

- Work as a senior consultant, able to understand clients analytics requirements, translate that into executable technical projects, create measurement framework, implement the analytics tags

- Able to document Solution Design Reference (SDRs), technical specifications documents, tag collection guides, data layer recommendations etc.,

- Implement the analytics tags and marketing pixels using GTM (Google Tag Manager)

- Able to work on JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage

- Investigate any discrepancy in the GA4 reports and identify the implementation issue and fix it

- Interact with various stakeholders like clients, employees & management.

- Able to solely manage more than 2 clients

- Able to employ best practices in tagging and able to validate tags

- Must be very organized and able to balance working on multiple projects/tasks and small enhancements.

- Able to guide 1 or 2 team members

Requirements :

- Overall experience of 3 to 5 years in which he/she should have hands-on analytics implementation(tagging) experience in Google Tag Manager and Google Analytics 4 (GA4)

- Server-side tagging experience using GTM Server and consent management experience using any CMP platform

- Bachelors Degree / Master's degree in any discipline

- Excellent verbal and written communication skills.

- Excellent in JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage

- Excellent understanding of GA4 platform and understands platform differences between Universal Analytics (UA) and GA4

- Mobile App Analytics Implementation experience using Firebase or Appsflyer etc.,

- Strong Tag Validation & Reports Validation skills. Confident in thorough pre and post publish QA.

- Knows how to pull data from GA4 exploration reports and can understand how to create segments to analyse data based on the client requirements.

- Can work with spreadsheets to analyse data - generate basic visualisations graphs, filters, pivots, etc.

- Hands-on experience with the SQL basics, BigQuery platform and GCP is an added advantage

- Hands-on experience with Looker Studio dashboard creation is an added advantage

- Hands-on experience on any other tag management solutions (TMS) such as Tealium, Adobe Launch etc., is an added advantage

- Experience in CDPs like Tealium AudienceStream, Blueconic etc., is an added advantage

- Angular js, AJAX experience & front-end development is an added advantage

- Knowledge of digital marketing ecosystem (SEO, Search, Social, Programmatic, Ad Operations etc.) is an added advantage

- A/B Test Configuration experience is an added advantage