Axis My India - Data Analyst - Google Analytics Implementation

Job Description

About The Company

Axis My India is Indias foremost Consumer Data Intelligence Company, which in partnership with Google is building a single-stop People Empowerment Platform, the a app, that aims to change peoples awareness, accessibility, and utilization of a slew of services.

At Axis, we are dedicated to making a tangible impact on the lives of millions.

If you're passionate about creating meaningful changes and aren't afraid to get your hands dirty, we want you on our team!

Job Description :

- Implement and manage GA4 tracking for the "a" App, ensuring accurate and comprehensive data collection.

- Integrate GA4 with Firebase for robust mobile app analytics, including event and parameter configuration.

- Design and develop custom dashboards and reports (using Looker Studio or similar tools) to visualize key performance indicators (KPIs) and user behavior trends.

- Analyze user engagement, retention, funnel performance, and other critical app metrics to identify growth opportunities and areas for optimization.

- Collaborate with product, UX, marketing, and engineering teams to translate data insights into actionable strategies for improving app features and user journeys.

- Define and track key performance indicators (KPIs) such as installs, active users, retention rate and session duration

- Stay current with the latest GA4 features, updates, and industry best practices, proactively recommending enhancements to analytics processes.

- Provide regular reporting and presentations to stakeholders, clearly communicating findings and recommendations.

- Identify trends in user behavior, such as most viewed screens, popular features, and drop-off points within the app journey.

- Track the effectiveness of marketing campaigns by analyzing acquisition sources, installs, and in-app engagement.

- Collaborate with developers to implement and test analytics updates in new app releases.

Requirements :

- Proven hands-on experience with Google Analytics 4 (GA4) implementation and analysis, particularly for mobile apps.

- Strong understanding of mobile app analytics concepts, event-based tracking, and cross-platform user journeys.

- Proficiency in dashboard and data visualization tools (e.g., Looker Studio, Google Data Studio).

- Experience with Firebase SDK integration and custom event setup for mobile apps.

- Familiarity with Google Tag Manager and tag management for app environments.

- Ability to translate complex data into clear, actionable insights for non-technical stakeholders.

- Strong analytical, problem-solving, and communication skills.

- Knowledge of data privacy regulations and best practices for secure data handling.

- Bachelors degree in computer science, Data Science, Analytics, or related field; advanced degree preferred

Experience Required :

- Experience with G4A data querying tool for more than 2 years

- Exposure to digital marketing analytics (SEO, PPC, campaign tracking) and attribution modelling.

- Familiarity with data engineering concepts.

- Experience working in fast-paced, cross-functional teams, preferably in a consumer app environment